Senior Key Accounts Manager

We're hiring on behalf of a healthcare content and communications company, currently rehiring for this role. Position: Senior Key Accounts Manager | Location: Mumbai | Experience: 10-12+ years | Full-time Job Summary: As a Senior Key Accounts Manager, you will play a critical role in shaping and executing the company's key account management strategies in collaboration with the Head of Medical Content. You will be responsible for managing and nurturing long-term relationships with the company's most influential medical accounts and thought leaders. This position requires a strategic, results-driven approach to building and maintaining strong partnerships with medical influencers, ensuring that content strategies align with both medical and business goals. You will act as the primary point of contact for key account activities and lead the development and implementation of campaigns that optimize engagement with medical influencers across platforms. Key Responsibilities: - Lead the development of key account management strategies in alignment with the Medical Content department to ensure impactful partnerships with medical influencers - Manage and grow relationships with top-tier medical influencers, key opinion leaders (KOLs), and healthcare institutions, fostering long-term collaborations - Analyze influencer profiles (specialty, sub-specialty, and content preferences) to develop personalized and high-impact content strategies - Collaborate with cross-functional teams (content, marketing, design) to plan, execute, and track influencer-driven campaigns - Customize campaigns and content formats based on the agreed strategy with influencers and ensure alignment with platform responses - Proactively iterate campaigns based on data insights, platform performance, and industry trends to maximize engagement - Work closely with the in-house content team and external agencies to develop high-quality content for key accounts - Regularly monitor platform traffic and engagement metrics, ensuring that all content resonates with the target audience and drives measurable results - Build and maintain deep, influential relationships with medical influencers by meeting with them regularly and enhancing partnership strategies - Represent the company at medical conferences and industry events, establishing and expanding your professional network - Act as a subject matter expert in medical content and influencer strategy, providing guidance to internal teams and junior staff Qualifications & Experience: - Minimum of a Bachelor's degree; a post-graduate degree (MBA, MSc, or similar) is highly preferred - 10-12+ years of experience in key account management, pharma/healthcare sales, or medical communications - Experience working with medical influencers, KOLs, and medical content strategies is essential - Proven ability to manage large, strategic accounts and deliver results through effective relationship management and content-driven campaigns - At least 5 years of experience leading cross-functional teams and driving high-level business initiatives Key Skills & Competencies: - Influencer engagement: ability to foster and manage relationships with top-tier medical professionals, KOLs, and influencers - Strategic thinking: expertise in developing and executing strategic account management plans, content strategies, and campaign management - Strong understanding of digital content strategies, social media platforms, and online engagement in the medical sector - Leadership and mentoring ability across cross-functional teams and junior staff - Excellent communication skills with the ability to influence both internal teams and external stakeholders Desired Attributes: - Deep industry knowledge of pharma, healthcare communications, and medical content creation - Familiarity with healthcare regulations, medical marketing guidelines, and ethical considerations in medical influencer engagements - Strong customer-oriented mindset with the ability to translate client needs into actionable business strategies